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About Us

As all great ideas begin with a story, ours began at a bar, after work with three mates. All with individual shops at the Queen Victoria Market, with a vested interest in the success of the market and with that an ambition to move our business’ into the 21st century by addressing the shopping habits of todays day and age, the online world.

With our customers shopping habits changing we needed to engage those who no longer shop at the market. And so Fresh Food Markets Melbourne began. No traffic, no parking fees and no more bad quality supermarket food.

All products are picked and packed by the same people that would serve you face to face at the market. We take pride in what we do. If you buy fish from George The Fishmonger then George has gotten up early in the morning and sourced fresh fish from the fish market for you to enjoy. Luke, from La Deli, makes all his own dips and pestos by hand and are full of locally sourced fresh ingredients. Chris, from The Corner Chicken Shop, debones all his own poultry and game with his own two hands, from marinated products to making delicious sausages.

Together with the three founders our online family extends to, our butcher Michael from Amott’s meats with his 30 years experience and certainly knows a good piece of meat. The bakery M & G Caiafa has been in the Queen Victoria Market for over 40 years. Every variety of fruit and vegetables is personally selected by the owner of Panuccio fruit and vegetable before most peoples alarm goes off to get out of bed. They have been in the market since 1970 now that’s passion. And every household is not complete without something colourful like a bunch of flowers from Flowers by Joe Leuzzi and his beautiful family.

With everything sourced from within the Queen Victoria Market and from storeowners themselves, quality and freshness is always a guarantee. All deliveries will arrive together on the selected day by refrigerated transport. For deliver areas and days please refer to delivery zones.

You have two options either shop from your favorite merchant available online or simple shop by product. We guarantee you will be happy.